GoToWebinar customers can now leverage their webinar data directly within Oracle|Eloqua. This app eliminates the need to manually import data between the marketing and events, increasing speed, productivity and reducing costly errors.

About the integration:

GoToWebinar customers can now leverage their webinar data directly within Oracle|Eloqua. This app eliminates the need to manually import data between the marketing and events, increasing speed, productivity and reducing costly errors.

With the Citrix GoTo App for Oracle|Eloqua, you can seamlessly register a contact who is in that step of a campaign with a specific GoToWebinar. You can also create decisions to deterimine if someone has registered or attended your event.

About the company:

Modern Marketers choose Oracle Marketing Cloud solutions to create ideal customers and increase revenue. Integrated information from cross-channel, content, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology and expertise to deliver personalized customer experiences.

The Oracle Marketing AppCloud enables independent software vendors (ISV’s), marketing agencies, and system integrators (SI’s) to build and market applications that are fully integrated into the Oracle Marketing Cloud. Partners showcase their apps within the Oracle Cloud Marketplace, giving Oracle customers the ability to easily find and install marketing apps. These solutions help organizations get the most out of their investment into the Oracle Marketing Cloud so that they can easily enhance their marketing efforts to deliver the most effective cross-channel campaigns.