Allocadia’s Run Marketing Platform empowers more than 14,000 marketers to make confident decisions on where to focus their time and investments to maximize impact on the business.

One Single Platform for the Entire Run Marketing Lifecycle
Allocadia’s Run Marketing Platform is the leading Marketing Performance Management platform that empowers marketers to run marketing like a business.

Meet the Allocadia Run Marketing Platform
Run smarter, run faster, run better. Run Marketing.

Allocadia Plan & Align
Gain Visibility into a Global, Unified Marketing Plan
Allocadia Plan & Align empowers marketers to create and refine plans to align with overall business goals and drive greater results for the company.

Allocadia Invest & Execute
Confidently Drive and Manage Marketing’s Investment
Allocadia Invest & Execute helps marketers understand where marketing is investing. Monitor actual spend against plans and strategic targets, re-allocate budget, and ultimately drive better execution and outcomes for the business.

Allocadia Measure & Optimize
Measure and Improve Marketing’s Impact on the Business
Allocadia Measure & Optimize enables marketers to measure performance, optimize their activities and spend, and make data-driven decisions to maximize their impact on the business.

Allocadia Analytics
Gain Insights to Drive Better, More Impactful Decisions
Allocadia Analytics empowers marketers to take action and create greater business impact by developing a deeper understanding of the marketing plan, budget, spend, and performance.

Allocadia Connect
Create an Agile, Efficient Marketing Team with Connected Data and Workflows
Allocadia Connect automates integrations with other enterprise systems like Finance, Work Management, CRM, Marketing Automation. Streamline workflows and gain actionable insights with a new, connected data set.