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Branch

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Compatible with

  • Citrix Access Control Service
  • Citrix Gateway 13.0
  • Citrix Gateway service
  • NetScaler Gateway 12.1

Compatibility

  • Citrix Access Control Service
  • Citrix Gateway (NetScaler Gateway)

Product Details

Increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Branch handles all the complexity so that your links work across every platform and channel. Our strong link matching guarantees that your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you drive better performance in all of your channels.

Branch's People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. We empower you to eliminate the ambiguity of fingerprint-based attribution and unify fragmented data to show you each customer's full journey. The result: more data to optimize your campaigns and maximize ROI.

Branch works together with all the tools in your existing marketing set. We integrate with email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.

Flawless user experiences
Better performance in every channel across web, email, ads, and app

Attribution for everything
Capture every customer touchpoint across any channel, platform, and OS.

Seamless integrations
The missing piece of your marketing stack